More than ever, cannabis retailers must work hard to maintain loyal customers. However, how can dispensaries improve customer engagement while attracting more people to their brand? Here are some ways to boost brand loyalty.
Loyalty and rewards programs
One way brands are encouraging return customers is by offering a loyalty program that offers rewards for every purchase, online review or other brand interaction.
Through these programs, retailers can give away gift cards or points for every r...
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Earlier this year, New York Gov. Kathy Hochul signed a bill that will allow the state’s 63 licensed hemp farmers to apply for a conditional license to grow cannabis for the adult-use market. Under the law, cultivators would need to meet seve...
After the success of the cannabis reform legislation in the 2020 election, 2021 was a big year for the industry. Some states in the South, West, and Northeast started to legalize adult-use cannabis. The U.S. Congress is also actively discussing comprehensive legislation that would allow for the legalization of cannabis at the federal level.
In addition, Big Tech began to enter the space, which was previously taboo. All of this development is expected to continue throughout 2022. As the clock ...
The world is changing, bringing new industries to the forefront. People are looking for careers they can cherish. In particular, one industry is turning heads as it grows by leaps and bounds.
We’re talking about the cannabis industry. As cannabis becomes legal across the country, profits are booming, and people are looking for a way in. With that in mind, here are three reasons why the cannabis industry would make a great place to build a career.
Over the last couple of years, the beverage industry has seen significant changes in what it serves and to whom it is catering. The most popular we have seen as of recent is the boom of hard seltzers. Nevertheless, today a unique budding movement has the potential to capture a vast market share in the next few years: cannabis-infused beverages.
Developing a brand from start to finish is no easy task, especially in the cannabis industry. To gain success as a brand, you will need to give consumers what they want and find a dispensary that is willing to collaborate with you. Today, the cannabis industry is rapidly gaining prominence, including its consumers. With more competing businesses gaining relevance every day, it is crucial you have concrete operational and communication strategies to prove your brand is top-notch.
Call Chicago the capital of Big Weed.
The city is home to three of the five biggest public companies in the United States that grow and sell marijuana: Green Thumb Industries, Cresco Labs and Verano Holdings.
"Chicago in a sense is Silicon Valley" for the pot business, says Kayvan Khalatbari, a cannabis consultant from Denver who advised Cresco on its original license application.
In the six years since Illinois issued its first licenses to grow and sell marijuana for medical use, GTI, Cresco...
The Week In Cannabis: Coronavirus Concerns, Moves In UK And Mexico, Tilray Earnings, Canopy Growth Cuts
To get into the feel of the new week, here are the top cannabis news from the last seven days.
Illinois said it sold roughly $35 million in legal cannabis over the month of February, its second month of adult use sales. This compared to $40 million in January.
The U.K. relaxed its rules for the import of medical marijuana and derivate products, promi...
When April 20th or 420 launched several decades ago, it was nothing more than an annual ritual for marijuana enthusiasts to light up and celebrate their love of the plant. In the intervening years, however, as more states legalize, 420’s initial mission has been supplanted by a rampant, unseemly commercialism highly reminiscent of Black Friday, replete with over-the-top discounts and flashy promotions.
It’s a disturbing trend that has rattled some leading cannabis professionals and advocates ...
As the election quickly approaches, cannabis investors are keenly aware of the landscape and how it could play out for the industry. Looking at the Democratic party platform, candidates former Vice President Joe Biden and Senator Kamala Harris have taken the position of decriminalization and rescheduling, from DEA Schedule I, through executive action on the federal level.
They have said that they support legalization of medical marijuana nationwide and believe states should be able to make th...
Something strange was going on in the cannabis business last fall. Pot company mergers were getting snarled in antitrust reviews even though the market, which is highly fragmented, raised no red flags with the competition police.
It isn't on a U.S. exchange just yet, but it should be soon.
Special purchase acquisition companies (SPACs) are some of the hottest buys of 2021. However, they also make for some ultra-risky investments, as investors don't have financial statements to look at to do the kind of analysis that they might normally do when picking a stock. Investors are essentially banking on the potential that a SPAC hits it big with an acquisition or merger.
One of the most popular SPACs this year has been Churc...
Joe Caltabiano co-founded Cresco Labs Inc. (OTC: CRLBF) in 2013 and turned it into one of the best multistate operators (MSOs) in America - and one of the best cannabis stocks you can buy today.
Over the last year, it's made shareholders a lot of money. CRLBF shares were trading for $3.06 on March 24, 2020. On March 24, 2021, they were trading for $13.32, a year-over-year increase of 335%.
Take even a cursory glance at the business and it's not hard to see why the gains are piling up fast. Cr...
The cannabis industry has been experiencing rapid growth over the past few years, and it is showing no signs of slowing down. Some experts predict that by 2022 the cannabis market will be worth more than $30 billion. But what trends are driving this type of growth? And how can you capitalize on these opportunities to grow your own business?
Unlike many industries out there, cannabis seems to be where growth isn’t slowing down anytime soon.